In today’s competitive legal market, having a professional and high-performing website is no longer optional—it’s essential. Pickwell Law, a respected law firm based in San Diego, California, specializing in franchise law, recognized the need to modernize its online presence. This case study highlights how Pixelncode.com provided affordable law firm web design services to transform their outdated website into a sleek, mobile-optimized, and user-friendly WordPress platform that reflects the firm’s credibility and expertise.
Pickwell Law is a boutique law firm founded by Tim Pickwell, an experienced attorney specializing in franchise law. The firm provides comprehensive legal services to franchisors, franchisees, and business owners across California and beyond. As a trusted legal partner, Pickwell Law needed an online platform that mirrored its professionalism while effectively communicating its services to potential clients.
When Pickwell Law approached Pixelncode.com, their existing website (pickwelllaw.com) had not been updated in years. The design was static, the code was outdated, and the site lacked mobile optimization. Furthermore, the content management system did not allow easy updates, which limited Mr. Pickwell’s ability to post new articles or manage his content efficiently.
Additionally, Mr. Pickwell wanted to incorporate a new podcast section into the website to share his insights and discussions on franchise law—a growing content trend in the legal industry. The goal was clear: build a modern, dynamic, and search engine–friendly website without exceeding budget constraints, making it a perfect example of affordable law firm web design services in California .
At Pixelncode.com, our process always starts with understanding the client’s needs, audience, and vision. For Pickwell Law, we began by offering a free homepage mockup design—a no-obligation concept to demonstrate our design direction and creative approach.
Based on Mr. Pickwell’s feedback, we refined a few layout options that combined modern aesthetics with functionality. The chosen design emphasized clarity, strong typography, and an intuitive structure that made it easy for users to find essential information such as practice areas, attorney profiles, and contact details.
Once the homepage design received final approval, our team swiftly proceeded with designing the remaining pages—including About, Practice Areas, Blog, and Contact sections. The full design phase was completed within a week, thanks to close collaboration and timely feedback from the client.
After finalizing the visual design, Pixelncode.com’s development team converted the approved layouts into a fully functional WordPress website . The decision to use WordPress was based on its flexibility, ease of use, and scalability—allowing Mr. Pickwell to update his content independently without technical assistance.
We also implemented best practices in SEO, security, and performance optimization. The website was built using lightweight, SEO-friendly code and integrated with caching tools to ensure fast loading times—critical factors for both user experience and search engine ranking.
Pickwell Law’s previous website already had established on-page SEO optimization. To preserve this value, we carefully migrated all existing meta titles, descriptions, and keywords into the new site structure. This ensured that the firm’s existing rankings remained intact, with potential for further improvement due to enhanced technical SEO and content accessibility.
We also ran a complete audit to fix any broken links, optimize image sizes, and ensure proper internal linking across the site. Within weeks of launch, the website’s performance metrics improved significantly, including a 35% faster page load time and reduced bounce rate.
The redesigned Pickwell Law website now serves as a strong digital foundation for the firm’s brand. It reflects professionalism, credibility, and expertise—qualities that are essential for clients seeking franchise law services.
Post-launch analytics showed measurable improvements in key performance metrics:
These improvements reinforced the value of investing in affordable law firm web design services that combine design quality with strategic functionality.
Mr. Pickwell was impressed by how efficiently the project was executed and appreciated the transparent communication throughout the process. The addition of the podcast section allowed him to engage with his audience more effectively, positioning his firm as a thought leader in franchise law.
“The Pixelncode.com team delivered exactly what I was looking for—modern, clean, and professional. They completed everything within a week and made the process incredibly smooth. Highly recommended!”
— Tim Pickwell, Founder, Pickwell Law
The launch of PickwellLaw.com marked a significant milestone for Attorney Tim Pickwell’s franchise law practice. With a modern, SEO-optimized website that effectively represents his brand and communicates his expertise, Pickwell Law is now better positioned to connect with clients throughout San Diego and across California.
At Pixelncode , we take pride in delivering professional and affordable law firm web design services that empower attorneys like Tim Pickwell to expand their digital presence and attract more clients. Whether you’re a solo practitioner or part of an established legal team, we can help you achieve similar success through a tailored blend of strategy, design, and technology.
Contact us today to learn more about our affordable law firm web design solutions in California and discover how Pixelncode can help your firm grow and stand out online.